What is a high-volume hair salon? It’s the salons that produce high ratings, quality work and friendly service. Sounds easy enough, so what changes should you and your salon implement to be considered one of these?
Start by asking-
-What is the shops Attitude?
-What are the salons price points?
-What is the value of my staff?
1. Attitude is a huge portion of how the shop will do in business and ratings.
Is your staff rude? Does the stylists disappear when a client is under the dryer? Do you find that the team is not up to date on current trends or equipment? These are the things you as an owner need to keep a check on. It’s huge portion of how the shop will fair in ratings and demand.
When clients visit your shop, they should leave feeling and looking better, that won’t happen when one of your staff is combative on the floor or has just convinced a client his botched color of green is ‘In’. These days people are communicating on places like Next Door and if your shop is in a small town – word travels fast. The service starts from the parking lot to the greeting, chair time, and check out. This is a business, maybe you need to remind your staff of this point. This isn’t some shit show, not the gossip hour, and you’re not here to see who can charge the client the most – make sure your staff understands what the Salons overall standards ARE.
2. Price Points, how much is your staff charging for their services? You can raise your prices all day long however when you get to a certain point, you risk the bottom dropping out and plummeting ratings. Higher prices are almost the norm in bigger cities, most likely they have a larger overhead and larger pool of people to pull from. A motto of “If you won’t pay for it the next one will”. In a smaller town the better business model will have you focused more on retention. It’s no guess work if you raise your prices from 55 to 85 in a month, you’ll have the clients shaking their heads in disbelief and going elsewhere. Make sure the ones charging is Worth their Value
Your Price points should include staff knowledge, professionalism, and location.
Which leads us into our next subject.
3. Value – In my mind is the single most important principle you and the staff should be working on.
I say this often , when stylists graduate from cosmetology they are given a license to LEARN. The learning should never stop… EVER. Anyone can be busy with clients all day – but when the stylists and owner become BUSY it means its time to ADD on to your knowledge. Throw in a Tape in – Go for the K18 condition – Olaplex treatment- Perm – sell some products- talk about hair and the changes to your clients.
Ultimately this is the ONE AND ONLY thing that can stop a hair salon- stylist- from growing.
The other side affect is Boredom. This is an AMAZING field of work we are in – Keep Learning-
Bosses, I’d love to say these rules only apply to the staff- but – look into yourself and what you are making examples of. Are you going to classes- Are you finding time to INSPIRE Set the example of WHAT you want WORKING in the salon.
Make sure you are giving PRAISE in PUBLIC AND COUSELING IN PRIVATE. After all – YOU ALL are setting the bar for your own business.
Have better Attitudes- Charge Accordingly-Never stop the education.
Heather Ryan
Salon Owner of #HairLoftonLinden
Owner of #BookPressed.com
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