Part 4: Certifications for New Stylists: Performance and Exit Review

How Do you teach them? Start with Simple!

First, stylists should be held responsible for learning the little things on their own. Through the application you reviewed with your new stylists, you more than likely discovered they may need more certifications or classes to prepare them for the floor.

We need to rectify this, and we can do this through FREE base knowledge.

There are quite a few online classes stylists can take, and I have listed several that would be great starts for the new stylists.

Also, I have included a brief Quit Sheet— A truly underrated topic that needs more attention. You, at this point, will have begun the three-month trial with the stylists. Not all of them will make the cut or be able to handle the pressure of how much effort they will need to do on their own.

My list of recommended certifications for new stylists.

CERTIFICATIONS

K18—– https://www.k18hairpro.com/pages/get-certified

Olaplex——https://pro.olaplex.com/

Barbicide——https://www.barbicide.com/barbicidecertification/

S4 Keratin Treatment——https://www.s4hair.com/pages/certification

The Intentional Classroom LLC https://youtu.be/PlxX20-75QM?si=bSlXKigacF9S0E9b

This is a you tube class on the chemistry behind ACID – ALKALINE – THIO PERMS

This is the class I teach my stylists, and the best teacher teaches it- her classes are entertaining- brilliant- and quick. Her classes are FUN, and she is gifted when describing the chemistry of hair and products. I cannot say enough GREAT THINGS ABOUT HER!

*Hands-On Training  

Spend at least 4 hours —One Day —working together on a mannequin- have the new stylists perform as many cuts as they can. Begin with simple 1″ trims, work toward a long bob, and work your way up – short bob-chin length – then over the ear and end with a pixie.  If blowouts seem to be a problem for them – take the time to have them blow out each style with guidance from you, observing and readjusting their stances – hairbrush placement- partings- learning elbows UP, and the correct brush for the style they are working on. Again – have products you work with on a table – direct them to use said products on the mannequin, and have them explain out loud why they use said product on their hair.  

Cuts needed to pass the 3-month trial  

A.) A trim and bangs

B.) Cut 1′ inch off—Timed within 30 min to one hour

C.) Cut 2′ inches off—45 min

D.) Angled Bob—-45 min

E.) Bob shoulder length—45 Min

F.) Chin length Bob—45 Min

G.) Above the jaw, Sassoon cut—45 to one hour

This is a lot of learning – And it needs to be scheduled within three months. Bangs seem to freak them out. I suggest solidly mapping sections to help them understand where to cut.

Every stylist hired will always be on their best behavior, and trust me- it is excruciatingly hard on them to keep up good graces for an extended period without breaking completely. Owners, this goes for you as well. By the end of the 3-month saga you’re putting them through, they will either respect you and your time or be bitter. You, the boss, will have a better idea of how long and arduous this training will take, and from here on out, you will have a complete understanding of whether you can fix any existing problems smoothly. If things aren’t looking so good- well, now you know it’s time to let them go.

Which leads us to our following paper for staff when hiring – the HOW TO QUIT SHEET

These stylists need to feel safe enough never to feel like they must leave like thieves in the middle of the night. (Which can be weird & Rude).

*** WHEN YOU QUIT –OR—GET FIRED WHAT TO DO

THE EXIT INTERVIEW

Should you decide to resign, we kindly request that you discuss it with the relevant management or the owner. If there are any issues you wish to discuss, I assure you that we will listen and respect your decision to leave. Stylists must never clear out their station when clients are present in the shop. The owner or salon manager will be present when you gather your belongings to ensure you do not take anything that does not belong to you. This also prevents you from leaving any of your belongings. There should be no commotion, and the environment will be kept safe so you can gather your things calmly. If you forget anything, we will mail it to the address you provided.

“Owners, always remember that you need to set a professional example for your staff. Our business involves a lot of change, and people will come and go, which is okay. While you may not always remember the drama, you will remember how you reacted to it. Make sure your actions and words reflect the best of you for others to see and hear.”

WWW.BookPressed.com

Salon Owner and Hair Slave to my schedule

Heather Lea Ryan

Part 3: Let’s Start Hiring!

Hiring for Booth Rental Hair Salons

The different personalities coming at an owner hiring will ultimately boil down to these three types.

*The Fresh Out of School Stylist

*The Commission to Booth Rent Stylist

*The F@@k that last Salon I worked at Stylists

Topics Include where you can find these stylists, why retention is so hard to keep them, and finally, why the stylists are not busy. Potential problems you as a boss may encounter and what to be prepared for if you hire them. Reasons you may not want to hire, and finally, the benefits of hiring these types of stylists.

***FRESH OUT OF SCHOOL STYLISTS

Where do you find them? At the local cosmetology schools- through your clientele. I’ve found that if you, as a boss, volunteer to teach a class or offer a helping hand at one of the schools – it can give the students a chance to get to know you.

Why is retention so hard? Your Salon may be too advanced for them. You may need a better plan/outline of ‘HOW’ to develop their skills. These stylists are scared, and if they have a plan of attack from you, the owner, they might not quit so soon.  

Why is he/she not busy? They are not behind the chair enough, or you don’t have enough clients to help with the growth. Consider a better plan for advertising for these stylists.

Potential Problems? New stylists may cost you ratings because they are, in fact…new to the industry.   

Be prepared for a stylist who is unsure of themselves and scared, and then the, ‘I can do it! Leave me alone!’ stylists. We focus on the personality of this stylist because for these newbies to make it in our industry and, more specifically, the booth renter industry, you need honesty as to how hard they will need to work to become solid stylists. Ask them if they intend to attend ongoing classes.  Moreover- are you, as a salon owner, willing to allow them to hang themselves if they,’ Know it all” and don’t intend on attending any classes at all? The bottom line is that they will need guidance and a vast support system, which requires immediate immersion- and they need YOUR time. Give this stylist a mandatory one-month, 2-month, and 3-month evaluation. This is your time to see if you can work through the attitudes while they are developing their skills. Sit down and write up a list of what you want and expect from them.

DO NOT HIRE unless they pass all your basic requirements after three months. Did they work the hours promised or the hours needed? Have they set up ongoing classes for themselves? Do they roll their eyes and seem to hate your help with anything? Well, no surprise. * Insert sigh* They have not matured enough to understand you are doing this for them.

HIRE if you have the time and patience. They have a written plan and are working towards a goal. You are aware of underlying circumstances affecting their commitment. You see them trying!

***COMMISSION TO BOOTH

Where do you find them? Post pictures of your Salon and include the Salon’s everyday life. You are trying to let them see YOU. Let them try and imagine themselves working with you. Do you have funny moments? Or are you strictly chandeliers and straight-faced all the time? These stylists have been paying attention to your posts, probably more so than clients. So where do you find them? You don’t – They find you, and we are back to – are you worth working for? 

Why is retention so hard? Usually, it’s because they lack experience or the requirements to run their own business. They are unable to work the hours. The clients may not have followed them, and they have a significant loss in funds.

Why are they not busy? These stylists didn’t contact their clients and didn’t plan on losing more than 50% of the clients because of a location change.

Potential Problems? They will feel overwhelmed by the responsibility of caring for themselves and their finances, taxes, and record keeping. They can’t afford the products. With their new feeling of freedom, they become undependable. The ‘I do what I want—when I want’ attitude takes over.

Be Prepared These stylists are ready to go- they want control over finances, their time and freedom, and a say in what products they use. Be Prepared to help them transfer into the booth rental by locating a local financial adviser to come into the Salon and offer a class on topics such as LLCs and high-yield savings- explain what a fiduciary adviser does. Owners make sure you both have a clear understanding of how they think you run your shop. They must understand your expectations of cleanliness, ongoing education, and client respect. These things are important because although they are their own bosses- your reputation is on the line, and it will be no one’s fault but your own if you do not ask the proper questions to sift through who you are hiring.

DO NOT HIRE—If they don’t have a checking account, hairdresser insurance, or their plan for an LLC – accountant – or respect for you and what you are trying to HELP them with. Understand they are now required to keep themselves updated in the industry; while it is not our JOB to help this much- you should be willing to go this far if you’re considering hiring a guy/girl coming into your Salon from a commission atmosphere. If they come in wanting a job because their last boss hurt their feelings, FLAG—These are serious things, and becoming a booth rent operator is a responsibility.   

Hire If you have the time to coach with any new questions and see they fit with existing staff well.

***THE F@@K MY LAST BOSS

Where do you find them? In a couple of scenarios, they may find you through stylists’ grapevines or, plainly put, they found you because they know how envious the old salon owner was of your Salon.

Why is retention so hard? They may have a terrible disposition; he/she considers your Salon a steppingstone until they can collect themselves and figure out a better plan. You hired too soon.

Why are they not busy? Most likely, they didn’t have many clients, and the ones they had would not follow him/her because they were loyal to the Salon, not the stylist.  

Potential problems? This stylist may have been the catalyst that caused the drama in the last Salon. They may bring old bad habits with them. 

Be Prepared To ask questions, like why did they leave the last Salon? Was it a bitter ending? Is it a legal battle? A safety risk? Drugs? Insubordination?  You may need to give this stylist a whole new clientele.

Do Not Hire If you see any animosity—anger—or if they are holding the old Salon directly responsible for all their life’s problems. They may have complained of not having enough clients—ask if they worked the hours needed. It’s hard to look into a mirror and see you may have been the problem.  

Hire if you feel this is a good fit for everyone and they are willing to work the needed hours.

Booth Rental Salons can be challenging, uncommunicative, and cold, but they don’t have to be because you are ultimately in charge of WHO sits in your area and congruently aids in those types of atmospheres. Most booth salons host a small and efficient space, ensuring that the space holds a calm, collected feel. And that is what you are striving for: calm, professionalism, Steady, Great Work.

KEEP SCROLLING FOR APPLICATION BELOW

***APPLICATIONS

Our booth rent is ________. It is due every Saturday of the week. There is a $10 late fee. If it happens more than three times in a row, it becomes $10 a day.   

NAME:

ADDRESS:

EMAIL:

INSTAGRAM:

FACEBOOK:

POSITION IN SALON YOU ARE INTERESTED IN:

Please list three things you feel confident about regarding your hairdressing skills.

Please list three struggles you have in your work & list why you think you need help in this area.

*** LET’S DISCUSS TOGETHER New Stylists

Please list the days and hours you intend to be at work physically.

Please list any current certifications you currently hold or are currently working on.

Please list a professional company (e.g., Redken, Goldwell, or Any) with which you intend to take classes.

What do you consider to be too much money for a class?

100.00 ——200.00—–300.00——-1000.00—-

Do you have up-to-date supplies? Shears? Blow dryer? Clippers?

What was the last class you had?  What did you learn in that class? And were you able to apply the new techniques to any clients?

Have you ever dealt with any advertising?

Do you have a business account?

Have you ever had a financial class?

Would you be open to attending one?

Do you currently hold any hairdresser insurance?

Are you aware of the taxes you will need to pay?

Where do you see yourself in three years in our industry?

I will explain WHY I have a -1-month, two, month and 3-month evaluation before you are officially hired.

*** LET’S DISCUSS TOGETHER Commission to Booth Rental & F@@k My Last Boss

Do you currently hold any hairdresser insurance?

Have you ever had a financial class?

Would you be open to attending one?

Do you live within a reasonable distance of the Salon? Will the distance impact the percentage of clientele wanting to change locations?

Why do you want to change to booth Rental?

Have you prepared the clients for a change? How are you doing this?

Is your old salon owner supportive of the change? Why or why not?

Do you have professional cards to hand out?

Do you have a price list available for us to list on our website?

I will need a 3rd person Bio written up for us to display on our website.

*** LET’S DISCUSS WHAT OUR SALON IS ABOUT!

The goal of this application is to make sure you understand what type of Salon we host. We travel once a year to classes within the United States. Also, we host a community event for the public every year, and you are expected to attend. Our Salon is about work. We work hard so we can enjoy our lives; we are mindful of each other’s space, and we respect our clients immensely. We make money because we work hard here. We do not bicker or fuss- never has there ever been or will there be any animosity on the floor. We have meetings when needed, and I (the owner) will work around schedules as best as I can – You are expected to be there- I will teach you any class you need- all you must do is ask- We can work on mannequins- or you can bring in a client. Please understand – you represent our Salon- you are your own boss-

NO GO’S  

DRUGS –

NOT SHOWING UP FOR CLIENT

SMOKING IN BETWEEN CLIENTS

LEAVING A CLIENT ALONE UNSUPERVISED WITH ANY CHEMICAL STEALING(BORROWING) OTHER STYLISTS EQUIPMENT

LEAVING THE SHOP IN BETWEEN CLIENTS

DRINKING WHILE WORKING

STARTING A FIGHT ON THE FLOOR

CLIENT DISRESPECT

NOT PAYING BOOTH RENT

NOT HELPING WITH CHORES

WE RUN AS A TEAM, AND TRUST AND COOPERATION ARE ESSENTIAL FOR LONGEVITY AND FOR MAINTAINING A HEALTHY WORK ENVIRONMENT.

Questions are asked here, so make notes- pay attention to keywords. Ex- they need to work asap- they like the look of your shop- your salon is walking distance- can they afford the leap into booth rental.

FUNNY APPLICATIONS

Name-Not what you like – but what is your REAL NAME the one everyone will call you – no Unicorns – or stupid shit please-

Address- Please do not sleep at the salon

Phone Number you will maybe sometimes answer

Email: I can try to contact you, but you’ll never look at it.

Instagram without pictures of your last drunk night out.

Facebook page where I can see the real you as I scroll to your kindergarten pictures.

The position you want.

Please list the days you THINK you can be here.

Please list why you think continuing education is overrated and why you will never need it.

Please list a professional company to which you might pay attention.

Please tell me if you’ll whine about a class that costs $25.

Are you confident your jerry-rigged blow-dryer will make it through a blowout?

Have you ever been to any classes? Did you learn anything, or did you leave the class and shop in the market area?

Did you think the class was stupid?

Have you done any other advertising for your business besides representing Claw Drinks on your Instagram?

Do you have a business checking account, or do you want your clients to make checks out to the credit card companies you owe money?

Do you have hairdresser insurance if you ignite someone’s hair because you forgot to listen to the teacher talk about how chlorine and bleach are not friends?

Have you ever paid taxes?

Do you have reliable babysitters?

Do you have a reliable alarm to wake your ass up to get to work?

I saw your car in the parking lot- can you safely make it to work?

Do you have any legal restraints against you, an ex, or family members?

Have you ever gone to jail for fighting?

Do you believe gummy bears are the answer to life’s dramas?

Are you a sober worker or need a bump to get you through the day?

Our shop is doing fine without you bringing the black cloud to us. Can you promise to try and work without getting on our nerves? Also, you are not allowed to cry or feel overwhelmed. You wanted this. Now work. Nothing comes fast or free, so be prepared to take the time to become a fantastic stylist. And for God’s sake, don’t ever roll your eyes at anyone. We will plot against you. If you do quit- don’t make a scene- just go- and we won’t hate you because we are not that petty so don’t be afraid to say hello on the street – don’t make it weird mmkay.

I know I’m going to get backlash about the word Hiring- look – your booth is available- and who you let rent that booth is a big deal- It’s a double edged sword- the salon gets ratings based on the work coming OUT of that salon. SO booth or not- cutting down on the types of stylist working next to you is a concern- and – if you want to help the stylists coming out of school or moving over from a commission shop is something only you the owner can answer- so cut through the boss lingo – no one cares – this piece is to let you know booth rentals salons can have a better idea of stylists coming in. You do have a say –

Yes they have the autonomy of being a booth renter with supervision and guidance of a mentor.

Salon Owner – booth rental worker – former commission stylist – Geez let’s not get crazy with this –

Heather Ryan Salon Owner

WWW.BookPressed.com owner

Stylists being Confronted online about Pricing

Social media interaction plays a huge role in our salons these days; it affects our reputation and holds us accountable for the prices we charge.

   There is an untold amount of chatter on all social media platforms about stylists and salons over selling themselves and their abilities. I and other stylists have been observing the mad rush of stylists upping their prices based on inflation – meaning they are using price increases as a crutch to up prices from a 5% inflation to a 10% price increase or higher without justification. Although the price hike is a concern for clients, they now demand the value of the experience to be reflected – period.

   Clients are now leaving the stylists who are just playing the game and weeding through those stylists who are in the game. And this is where we are. We are being monitored and checked-

   First, look at SOME stylists’ base arguments about why they are charging more money. 

  • Because booth rent for them is so ‘damn expensive.’
  • Because they pay an ‘extraordinary amount of money for continuing education.’
  • Because ‘I’m having a baby’. 

   The backlash from two of those types of price hikes isn’t cutting it anymore. Clients are talking, reasoning, and basing more on actual performances than pretty pictures and feeling bad for others’ bad spending habits. 

   So, Stylists, ask yourself the real hard questions.

 Are you worth the time and money? Because only One of those answers is working with a business mindset. #2 

And I will tell you why –

   The stylist who has budgeted and planned for a two thousand-dollar, class has committed to becoming worthy of their prices. Now, don’t confuse what I am saying— you don’t have to spend that type of money for a masterclass, but you will need to gain alternative ways to achieve that type of experience. 

   The other two reasons are bullshit.

AND I’ll tell you why- IF the booth is too expensive, you are playing in a field too big for you – because you don’t have the client base or don’t want to work the actual hours to make the money to be at that location. Hard- but there it is.

And the last reason for the pricing structure is personal. Clients won’t mind paying the price for you to perform the task – but never, not once, does it include a baby tax or your summer vacations with weekends off.  

   If you want to know if you fall into our ‘People Are Talking About You’ category- answer these questions.

1.) Do you take your continuing education seriously enough to get your knowledge from the source, or are you getting a secondhand, watered-down version from stylists who DID attend a class? (I hate that shit).

 2.) Do you think you should be spoon-fed clients through the front desk and not attempt to connect with clients? 

3.) Do clients like you and your personality, or can you not help your resting bitch face?

   Yeah, these are real things that won’t cut it in our industry. Because believe it or not – The last client of the day deserves the same smile and enthusiasm you started the day with.

    Fortunately for the client, a significant part of finding the right salon is addressed when salons provide a price list and stylist information on their business website. This information helps to prevent sticker shock pricing and gives a better idea of the stylist’s skills and expertise. Clients want stylists to Provide “CONFIDENT VALUE” for their hard-earned money. Not someone hiding behind -“Specializations” or Vague unsupported titles. 

   To be clear, how can stylists effectively convey their value to clients without resorting to vague unsupported titles? Client Communication –

1.) Be honest with your background. Are you a beginner with this technique? Make that information JUST as visible as your Instagram photos.

2.) Let it be known you are a stylist working your way up the ladder and you WILL increase prices as you learn. 

3.) Be willing to do the work 

   Honesty and a clear understanding of where you are and where you plan to be and become will let that client understand – you will be raising prices because you will be worth it & this information will stop a heavy dose of these topics being raised by clients.  

   You stylists aren’t the only ones working hard, so keep it real. 

BE Real – Be Honest – Be Willing to WORK.

Salon Owner- Heather Ryan

http://www.Bookpressed.com Owner